AN EXCITING TRIP DOWN SOUTH
Rain lashes against the window, wind tugs at the sides of the car, and the E6 glistens with frost. It’s exactly 6:00 AM, and we’ve just left Falkenberg. In the back seat, there’s a cooler bag filled with small capsules – each one carrying what we hope will help reshape the conditions for Swedish agriculture and forestry.
First stop: a potato grower in Dalen, just outside Båstad. An experienced farmer who’s heard about us and our product – curious, but cautiously skeptical. And we get it. When you’ve spent a lifetime working the land and someone suddenly shows up with something entirely new, something that sounds almost too good to be true – it takes proof. Results. Trust.
We’ve had many such conversations lately. Just yesterday, we met with representatives from the local business community – highly engaged people who seemed to feel what we feel: something big is happening. That sense still lingers in the car today – a mix of anticipation and responsibility.
This is only the beginning. One of many journeys across Sweden ahead of us. We’re heading into the fields – quite literally – to listen, demonstrate, explain, and sometimes persuade. Because we know that it’s in those one-on-one meetings with growers that our product truly comes to life.
Today’s schedule is packed: after the potato grower in Båstad, we’ll head to a tomato farm in Kristianstad, then on to an interview with Jordbruksaktuellt, followed by a meeting with what could become our largest customer in Sweden. A long day, but one we’ve looked forward to for a long time.
Still, the worry lingers in the back of our minds – what if it doesn’t work? What if no one dares to try something new? It’s all too common for innovations to get stuck in theory, even when they work in practice. Left in a drawer, never reaching the market.
But we believe in this. Not just because we’ve seen the results, but because we know how many years it took to get here. The research behind Amoravis™ spanned 25 years. The company LeTavis was founded just over a decade ago. Today, we hold 22 international patents, have our first product on the market, and more in the pipeline. We’re standing on solid ground, built with persistence, curiosity, and science.
And now it truly begins. Amoravis™ is ready to reach Swedish potato growers – and in previous trials, the results were remarkable. This could become a new tool for farmers – not replacing generations of growing knowledge, but working alongside it.
This spring is full of possibilities. New connections, new questions, new insights. We’re a small team, but driven by a big vision: that Amoravis™ can make a real difference in the everyday lives of growers. We cast a wide net, but we stand firmly in our belief: the product works.
So – do you know someone we should talk to? A forward-thinking farmer, an open-minded advisor, a curious municipality? Let us know! We want to meet as many as we can.
And speaking of that – here’s an interview our colleague Kristelle did with AKIS and the Swedish Rural Network after attending Mötesplats AKIS in mid-March. A great example of how the right networks can open doors to new solutions.
